The Vote Goat

Branding | Art Direction

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Challenge and Approach

The Vote Goat is a one-stop-shop for all things voting. The voting guide targets the younger voting demographic, around 18-24. This age group only had 32% vote in the 2016 elections. The design of the voter guide will tend to the needs of voters who are wanting to vote in upcoming elections and need help navigating the polls. In order to traverse through voting with the least amount of problems, voters should have a breakdown of all the essential information that is needed during this time.

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