Challenge and Approach

The INVERSE Project was created as a safe space where hard conversations and experiences can happen. The participants of this experience should be able to put themselves in the shoes of those who are discriminated against or profiled on a daily basis when navigating through our way-finding system. At the conclusion of our experience the participants will be given an explanation of what real world discrimination each poster represents, and an open discussion will be encouraged. In the end, the INVERSE Project’s goal is to create an experience that might evoke empathy in those who participate.

My role in the project was the logo concept, website design and branding.
Group Members: Alondra Vasquez, Dalton Albus, Jessica Metzler, Hope Garver, Mikayla Magee and Seth Jones.