Challenge and Approach

Inneight Outerwear is an outdoor outfitters company that focuses on clothing, shoes and gear for hiking, biking, rock climbing, and other outdoor activities. I researched competitors in the same field, and combined that knowledge with the elements of the logo to create the Inneight Outerwear brand. The name of the brand was specifically chosen as the spelling for the word “innate” was altered to connect to the brand’s unique signature.